How to Tweak Google Ads Conversion Values by Location, Device or Audience
Conversion Value Rules are a great way to take back some of the control you otherwise appear to give up with Google Ads' automated bidding.
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What is ROAS?
ROAS, or Return on Ad Spend, is a measurement of marketing effectiveness present in Google Ads and other Pay-Per-Click advertising services. Understanding your ROAS is key to running ads that perform.